As I embark into another leg of my professional career, I am taking into great consideration who I want to work with. I am looking at different business models including who I want to work and market with.

I came to the conclusion that I want to work with individuals I am a fan of, and not just people I happen to like on Facebook. I’m talking about people who blow me away and fascinate me.

On the other hand, I am trying to get my message out. Instead of forcing my message on people, my goal is to make them fans. Instead of ramming my message down their throats, I try to be more organic with my blog.

Great companies are trying to create fans. Perhaps the greatest example of this is Apple. Apple is one of the best in creating lifetime fans. They focus first on making really cool products. My sister Sanaz became a fan by first buying an iPad, then an iPhone, then when she needed to buy a computer, she bought a MacBook because she wanted everything to integrate. I have four Sony televisions in my house and nobody can get me to buy any other brand of television.