Sourena Vasseghi is frequently heralded as the writer who cannot write and the speaker who cannot speak. As he charms audiences with his charismatic personality and his compelling story of creating an ordinary life in the midst of an extraordinary circumstance, Sourena teaches business owners and their teams that creativity and sacrifice are key components in the quest for reaching maximum productivity.
Sourena, author of the award winning book Love Your Life and It Will Love You Back and the bestseller Big Dreams Take Small Sacrifices, has applied the lessons he has learned through succeeding in spite of challenges presented by his disability to transform the way entrepreneurs approach their purpose and plans, resulting in increased productivity and profitability. He leads his clients through his practical “Three P Method” as a means by which to redefine possibilities and get things done. Before Sourena started teaching these concepts almost none of his clients talked about Purpose, Plan, Productivity, and Profit from the mindset perspective. Clients implementing these strategies have gone from bleeding red, into the black.
His work has been featured on BBC Caprial, NBC, ESPN, nationally syndicated talk shows, and in print, including Los Angeles Times and Los Angeles Business Journal. In addition, to appearing in corporate and university venues, Sourena has been honored to be a TEDx speaker.
Sourena can often be found laughing and amassing amazing experiences in his hometown of Agoura Hills, California where he lives with his wife and two young sons.